The Bloomberg Way by Matthew Winkler
Author:Matthew Winkler
Language: eng
Format: epub
ISBN: 9781118842331
Publisher: Wiley
Published: 2014-04-22T00:00:00+00:00
How to Cover Markets
Our job is to provide coverage that makes markets transparent. Here is how to do that job well for any market.
Answer the basic questions. The first four paragraphs ought to answer the following:
What happened to my readers’ investments today? This is the lead.
Why did it happen? This is the theme of the day.
How does today’s move compare with the past? This is the perspective.
Who said what? This becomes the main quote.
How will this change investment behavior?
What does this mean for the future of the investments?
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